Imagine a future where you own nothing and they call it happiness. From Ida Auken’s eerie WEF essay to BlackRock’s silent housing takeover, the signs are all around us. This isn’t socialism or capitalism it’s consolidation. A global shift of ownership from people to power.
In this post, we trace the roots of “You’ll own nothing” from Marx’s 10 steps to Schwab’s Great Reset and expose who truly benefits from a world built on digital leases and drone deliveries.
Imagine being told you’ll own nothing and somehow, that’ll make you happy. Sounds like a utopia? Or a trap? Back in 2016, the World Economic Forum dropped a video with that exact phrase: “You’ll own nothing.
And you’ll be happy. What you want, you’ll rent and it’ll be delivered by drone.” Bold. Disturbing. And now… almost impossible to find in its original form. Visit their site today, and the headline’s been sanitized to “All products will become services.” The link to the source study? Broken. Vanished. Almost like someone wanted the message heard—but not traced.
The vision came from Ida Auken, a Danish parliamentarian who wrote: “I own nothing. No car, no house, no appliances… not even clothes.” Wait, no clothes? That detail isn’t just odd; it’s revealing. Because when you dig into Auken’s background, her ideology snaps into focus. She began her career in Denmark’s Socialist People’s Party. Today, she’s with the Social Democrats but that party sits inside the Party of European Socialists, tied to the Socialist International. So her dream of a property-less world isn’t accidental. It’s ideological.
But here’s the question no one’s asking: if you own nothing… who owns everything? At first glance, it seems like governments would control all assets, renting them out via digital currencies and social credit scores. Only the “approved” citizens get access those with clean vaccine records and high compliance ratings. But recent evidence points elsewhere.
A Wall Street Journal investigation revealed a quiet takeover: pension funds, BlackRock, and mega-investors are buying up single-family homes across America. Not to live in them to lease them back to you. The same is happening with farmland, small businesses, even storage units. The pandemic didn’t just disrupt the economy it accelerated a massive transfer of wealth. From Main Street… to Wall Street.
And that’s exactly what Klaus Schwab envisioned in Covid-19: The Great Reset. His book openly frames global crises as “opportunities” to rebuild society from the ground up. A world where ownership is obsolete and access is everything. But access controlled by whom? Not the state. Not the people. But a handful of unaccountable financial giants.
Now connect the dots to Marx. His Communist Manifesto listed ten steps to socialism: Centralization of credit, Centralization of transport and abolition of private property. Sound familiar?
Conservative thinker Gary Allen once warned: socialism isn’t about spreading power, it’s about concentrating it.
And today, under the glossy banner of sustainability and sharing economies, we’re watching Marx’s endgame unfold not through revolution, but through algorithmic leases and drone deliveries.
The scariest part? Most won’t realize it’s happening until they try to buy a home… and find the only option is to rent it from a fund they’ve never heard of. You won’t own anything. And they’ll call it progress.